POWER OF WORDS – To Heal or Harm

A timely reminder of the power of words at a time when President Trumps rhetoric is causing great concern worldwide with many questioning the part this plays in inciting violence.


Words have power, the voice expresses the Will and can be used as a tool to inspire or as a weapon to wound. Religions and spiritual movements draw upon ancient traditions incorporating a formula of collective repetitive prayer, chanting and singing to strengthen and unify followers.  Examples being the catholic Rosary, Buddhist chants and Islamic prayers recited collectively 5 times daily.

There is an exact formula used throughout time by those who wish to empower or manipulate their followers by reinforcing and heightening their beliefs. Vocal expression can empower and unify or inflame and divide, certain factors induce momentum and the effect is magnified by intention and numbers.  Powerful delivery charged with emotion can be expected to inspire action for that is its purpose.


  • The voice must be activated
  • Repetition of short, simple words or phrases
  • Collective expression magnifies effect
  • Acceleration builds energetic momentum
  • Shared focus projects intention

 The effect of words can be readily demonstrated:

  1. Watch a football crowd as they collectively chant to inspire or jeer at their team, the individual chants are picked up by the crowd who magnify the effect collectively.
  2. Observe the response of the crowd at a rock or pop concert, where artists induce a feeling of well being or euphoria or a total loss of control with aggression.
  3.  Listen to the Gregorian chants of Christian monks or to Buddhist monks chanting the OM to bring about peace and harmony.
  4. Witness the unity and vocal discipline of Islamic prayers, repeated collectively five times daily throughout the world.

Research has shown the effect of the human voice on human growth potential.  Children exposed to prolonged verbal abuse are less likely to achieve appropriate weight for age and more likely to show developmental delays educationally.  Positive encouragement as we know brings results while the damaging effects of physical abuse are all too apparent.  Verbal abuse is now accepted as harmful to health and wellbeing, legally defined as child abuse with legislation protecting children from verbally abusive parents.

Oratory, ‘the power to influence by impacting upon feelings and beliefs’ has been demonstrated throughout history by all who aspire to sway the masses.  The energy is neutral, the consequence decided by motive and intention. Winston Churchill who galvanised the British people in the face of imminent invasion by Nazi  Germany stated: “Of all the talents bestowed upon men, none is so precious as the gift of oratory.” Adolph Hitler employed oratory to persuade and convince a disillusioned German people of his ability to restore power and prestige. He employed the formulae to good effect in vast rallies using focussed imagery and collective chants to whip up emotions. His largely unknown party won 3% of votes in the 1924 elections, eight years later the Nazis were the largest political party and two years later were leading the government. Within three years the world was at war as he conquered a dozen nations.  “I know that men are won over less by the written than by the spoken word, that every great movement on this earth owes its growth to great orators and not to great writers.” —Adolf Hitler, “Mein Kampf,” 1925.

Politicians understand the power of words. Barrack Obama’s ‘Yes we Can!’ and Donald Trump’s ‘America First!’ being prime examples of slogans used to energise their base through repetitive collective chanting. Whether we agree or disagree with the political allegiance, it is irrefutable that inspirational words impact powerfully upon those who hear them, influencing conduct positively or negatively. Language has long been considered a measure of statesmanship, it transcends common or everyday ‘street talk’. We should not misinterpret Donald Trumps’ immature language as ‘straight talking’, used as a political tool it has instant appeal for the disenfranchised, a veiled attempt to appear  ‘a man of the people’.


Language Expert: Donald Trump’s Way Of Speaking Is ‘Oddly Adolescent’ | The 11th Hour | MSNBC





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